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Owen The Locksmith Case Study

Website Updates, Marketing, Social Media & Print

Design Website for LocksmithOwen the Locksmith is a trusted locksmith covering West Sussex and parts of East Sussex with his services. These include lock repair, lock fitting, lock changing, emergency callouts and repairs to uPVC/composite windows and doors.

The business was established in 2014 and VZN Studios's team has known Owen for over 9 years.

Website Updates & management

Owen's previous web services provider starting managing his sites in 2017, where our designer Shaun was his main point of contact. They maintained a great working relationship during various changes, updates and marketing improvements made to his website.

After Owen's contract expired with this previous provider, he moved all of his websites to his own choice of hosting platform. He later approached VZN to help with maintaining the websites, as he know he could rely on Shaun's expertise and professionalism.

We have since made numerous improvements, to ensure Owen remains one of the most popular locksmiths in Sussex. View the website here.

Web services provided:

  • Website framework optimisation
  • Amends to improve page loading speeds
  • Google Business Profile assistance
  • New sections to aid usability
  • Social media assistance
  • General website technical support

Online Marketing

Organic SEO

Since the locksmith trade is so competitive in Owen's local area, he needed to ensure he maintained his rankings for searches like Locksmith in Littlehampton, Locksmith in Crawley or Locksmith in Brighton.

We replaced the localised landing pages from his previous provider, with various improvements to ensure he stays in line with the competition:

  • Addition of schema markup to improve localisation
  • Tailored local landmark photos added to each location
  • Hand written descriptions of each area (not AI generated)
  • Recent projects section, showing local projects in that area
  • FAQs edited to appeal better to Google's Rich Results
  • Page content tweaked to be more SEO-friendly
  • Meta titles and descriptions made easily editable for Owen
  • Dynamic navigation menus to ensure local content is shown

Google Ads

Google ads for popular generalised terms like 'Locksmith' have a very prohibitive cost, so targeting those was not economical for Owen's budget.

Instead we we are working on a more targeted ad campaigns for his specific services, that will show a much better return on investment.

Design for print

A5 Flyer Design

Owen also required some leaflets to distribute to potential local customers.

Using colours and styles from the website and company logo, Shaun designed an A5 double-sided leaflet.

The design went through a few iterations with input from Owen, until the final print-ready PDF with bleed was sent to his choice of print company.

Support was also given to help Owen make minor tweaks to the text at a later date.