Effective Google Ads Management
Pay Per Click Management Done Right
Are you keen for your business to appear at the top of search results?Does your current Adwords setup deliver disappointing results for the budget?Are your ads getting too many poor quality or spammy enquiries?
We can manage & optimise your online ads
We consult with you to develop and amend pay-per-click ads that work for your business goals.
From keyword selection to ad copywriting and refinement, we optimise every aspect of your PPC strategy.
Maximise Your Ad Conversions
Get a better return on your PPC investment
Many elements can affect the quantity and quality of your Google Ads. We ensure we account for as many of these as possible, including:
- Correctly chosen keywords
- Best possible quality scores
- Optimisation of landing pages
- Negative keywords monitored
- Awareness of audience intent
- Correct use of ad extensions
- Target locations optimised
- Leveraging of ad formats
- Smart bidding strategies
Our strategies will help drive better leads and maximise conversions.
Why Choose VZN Studios To Manage Your Online Ads?
What makes us right for your Hampshire business?
There are many other agencies offering Google Ads support around Hampshire and The South Coast.
Here are some reasons we believe we stand out:
- We have talented copywriters who create interesting, effective ad content
- We'll evaluate your ad ideas honestly and openly, letting you know if they are worthwhile or not
- We always make it easy to speak to a real person on the phone in our UK-based office
- We treat every client as unique, creating bespoke strategies for each ad campaign
- We ensure our ad managers talk directly with our Hampshire clients when needed
- Our input helps train clients to recognise good marketing and posting opportunities
View examples of our Previous PPC Management Clients
Need some inspiration for your own online advertising?
Let's get started on your ad campaigns....
We make the process as straightforward as possible:
- You get in touch with VZN Studios by phone or by using our contact form
- We arrange to speak by phone, video call, or at your Hampshire location
- We fully explore your Google Ad requirements and target audience
- We agree a bespoke plan of action to maximise your ad conversions
- You can communicate directly with our team throughout the process
Send an enquiry:
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FAQ
Frequently Asked Questions
Read some common questions we get asked about our Hampshire pay-per-click services:
A common mistake that can eat into your budget is not recognising (and removing) negative keywords from your ad campaigns.
‘Negative keywords’ are phrases that match your ad’s keywords, but don’t actually apply to your business.
Example: A builder may have ads for the keyword ‘Extensions’, but they don’t want clicks from people looking for ‘Hair Extensions’!
Often you won’t know what keywords are wrongly eating up your ad budget until the campaign has been running for a while, which is why regular PPC monitoring is essential.
Probably the biggest mistake is not evaluating your target audience correctly. Some products or services are more suited to particular types of advertising.
You should always decide your goals before you take any other steps in creating a Google Ad campaign, as this will save wasted budget.
Another common error is not optimising your website landing pages to match the keywords targeted in your ads, which affects your ad quality score.
All Google Ads get assigned a ‘quality score’ from 1-10, based on three main factors:
- Expected CTR: The likelihood your ad will be clicked if it gets shown
- Landing Page Experience: How well the page the users lands on matches the ad
- Ad Relevance: How well your ad copy matches the keywords and intent
Higher scores will result in a lower cost-per-click, meaning your budget will go further and your ads will get seen more.
The cost-per-click of a Google Ad can vary massively depending on the competition in that keyword sector.
A budget of £15-20 per day may be suitable for a business with low levels of competition, whereas that may only cover 1 click a day for very popular niches.
When we create an ad campaign, we will first analyse the potential budget requirements, so there are no surprises.
The PPC algorithm is made to optimise your results and use your budget wisely. Because of this it won’t show your ads to everyone, all the time.
Often if an ad has been shown to the same person a few times, it will no longer appear as often, as that person has not interacted with it.
This doesn’t mean you should click on your own ads though – unless you want to waste your budget!
Unlike SEO, which takes a while to generate results, you may see a much faster return from paid ads.
Every Google Ad campaign goes through a 1-4 week ‘learning phase’, which is where the algorithm figures out the best optimisation for your budget.
The higher your budget, the less time this phase takes, as more ads can be run in that period, generating more data.